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Bluestem Brands, Inc.

Bluestem Brands operates as the parent company of several eCommerce brands based out of the Twin Cities. Its subsidiaries include Fingerhut, Gettington & Paycheck Direct.


Fingerhut started as a print catalog company dating back to the early 1980’s. By the time I arrived on the team they had already begun shifting their efforts toward web sales competing with the likes of Amazon, and Best Buy. I worked on the Creative Team for two years as an Interactive Designer producing digital assets and developing seasonal branding concepts.

Creative Driver

Buy now, pay later!


Interactive designer | Production | Seasonal branding | Email creation | Display advertising

Project Goal

Black Friday Promotion

I was asked to develop the seasonal look and feel for our Black Friday campaign–the largest single revenue-grossing event of the year. The extra challenge here was that the campaign was not for a single day but would actually be running all month long. So, I needed to visually convey changes in the product offerings and sales each week so they continually appeared fresh all the way up to the grand finale. I did so by creating a color system representing each week to convey the passing of time and fresh creative.

Project Goal

Christmas Branding

Next up after Black Friday came the holiday promotions. I collaborated with our Creative Director and Senior Designer to define the seasonal look and feel for Fingerhut’s Christmas promotions. I arranged the color palette, typefaces, designed lockups, mood boards and chose supplemental imagery. All of these pieces were then disseminated across both the digital and print teams to cohesively define the season’s style. The results were positive–seasonal sales revenue reached a new company high.

Project Goal

Display Ads

Bluestem utilizes display ads to engage customers with a wide breadth of product, drive them to the site, and increase sales. I created an interactive advertisement to accomplish just this. In this concept, a user types a word of their choice into our value prop to complete the sentance. On doing so, a product enters the scene directly corresponding to the word they’ve entered.