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Sajan, Inc.

Sajan is a B2B language service provider offering translation technology solutions to some of the world’s leading brands.

Scope

Sajan was at the beginning of a major growth spurt at the time I came onboard. We were starting to compete on a global level and needed to step up our marketing presence. I lead our team to develop a Marketing strategy that supported Sales’ efforts, drove lead generation and promoted the company as a thought-leader and innovator in the localization industry.

Creative Driver

We’re your localization know-it-alls.

Contributions

Identity creation | Branding | Art direction | Print & web design | Web development | UX design | Marketing strategy

Project Goal

Company Rebrand

My first project upon being hired at Sajan was to lead a rebrand and visually define the next phase of growth with a more approachable and scalable solution. It was important to keep company values in the forefront of this rebrand — friendly customer service and superior technology — all while positioning the company as a thought-leader in the heavily saturated vertical. I dove in by researching the industry and our competitors, conducting interviews, establishing buyer personas and then on to sketching and ideation.

Original 1992-2014
Rebranded 2014-present

Results

The new style guide and design system were applied across our global offices and collateral. One year later, web-driven lead generation and email engagement had significantly increased. Web traffic had risen 163% due to our SEO efforts in the website redesign. 

Client Feedback

“I see you’ve modified your branding! It looks great, congrats! I do like it, the idea is simple and modern, clear and focused!”

Project Goal

Interactive Sales Presentation

I built a browser-based, interactive presentation to combat limitations of the linear path defined by traditional presentation tools. Sales were able to deliver a customized presentation based on the client’s needs and in the moment reactions. In addition, it helped maintain consistency with our branding, messaging and provided useful analytics for continuous optimization.